These codes include the general layout and which pieces of content are headers, paragraphs of text, links, images, or videos. HTML describes the structure of a webpage or email, and contains instruction codes for how a user’s browser should display it. It’s an international open standard invented by Tim Berners-Lee, and the main format used for both website pages and formatted emails.

HTML stands for HyperText Markup Language. You would typically create a PDF if you wanted to ensure document fidelity, to make it more secure, or to create a copy for storage. Creating a PDF can involve compressing a file, making it take up less storage space. They can be viewed on almost all devices. PDF files aren’t typically created from scratch, but are usually converted, saved or ‘printed’ from other documents or images before sharing, publishing online or storing. It is maintained by the International Organisation for Standardization (ISO). The PDF format is now a standard open format that isn’t just available under Adobe Acrobat. The format has evolved to allow for editing and interactive elements like electronic signatures or buttons.

It was developed by Adobe so people could share documents regardless of which device, operating system, or software they were using, while preserving the content and formatting. PDF stands for ‘Portable Document Format’ file.

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